Marketing Strategy And Management

International Fair Consultancy

Fair participation is an important promotional tool that enables companies to communicate at a high level. The fair environment also provides a sense of reality that other marketing methods cannot fully provide. Along with the detailed company image that the participant company wants to draw, the possibility of personal communication creates mutual interaction.

Our primary goal is to direct our clients to the right fairs in literary markets and to ensure that our participating companies contribute most effectively to the domestic market and Turkish exports.

They participate in fairs not only by targeting sales, but also mostly with the aim of increasing the information about their importance better understood today, learning the acceptance status and export capability of their products in international markets, getting to know their competitors and competitor products, obtaining new customers by strengthening their relations with old customers, spreading marketing policies in terms of price quality and service services, promoting their new products, finding representatives abroad or establishing a distribution network.

It is the right decision to participate in international fairs for companies that want to market their products abroad. For this purpose, it is necessary to decide which fair will be more appropriate by conducting a preliminary research in the first stage. In the selection of the fair to be attended by the company, criteria that determine the international nature of the fair such as the number of participants and visitors by years, the increase or decrease in these numbers, the rate of foreign participants and visitors, and the size of the fair in square meters should be taken into consideration. At the decision stage, if it is possible for the company to visit the fair it intends to attend, it is also beneficial to visit in advance.

Public Relations

Although it is seen that companies perform this service in-house, HES Marker advertising agency will add value to your brand with the strategies developed by real professionals.

When we look at the last decade, it is seen that Google also has a strong media profile. Press services give your brand a very important development chance. In this way, your commercial value will become more visible on the Internet.

How Can Your Brand Benefit From Public Relations?

The three main elements of PR service are; brand, reputation and sales.

Good media relations can raise a company’s brand awareness. But brand awareness alone can be good or bad. A good PR practitioner therefore focuses on reputation management. Where brand awareness alone does not leave the desired impression, we can help change the perceptions of customers and other stakeholders by building strong reputation management.

Media relations can increase sales at the same rate. Both directly by raising brand awareness and indirectly through the reputation created. We increase the visibility of your brand on the internet by means of special methods except searches made by special brand writing. This endpoint has a very complex procedure. Therefore, there is a special SEO PR page on our site.

A good public relationship management campaign is such that simple marketing communication cannot provide; your mission, your vision and your values ​​will convey the chance to transmit to the other party.

Digital Marketing

SEO and Google Ads Management

With Google AdWords, you can reach more potential customers by offering the products or services your business offers to your customers. It is inevitable to choose ad models that suit your business from different ad models offered by Google ADS, and to achieve success with accurate budget management, audience and conversion rates. Google Ads is a structure that needs to be continuously analyzed and variable strategies applied. In parallel with Google Ads, many services such as Google Analytics, Google Merchant Center (E-Commerce), Google Search Console can work in parallel, and working with Professional Google Ads Ad Experts will provide your business with high conversion. Google Adwords ads  are the most important link in which you will collect the results of your digital marketing strategy and work. 

If you want to be able to serve an ad effectively in the Google search engine, you need to transfer the right campaigns correctly to your audience. With Google ADS, you’ll be able to see how things are progressing step by step with well-structured ad sets, accurate targeting, competitor analysis, and regular data reading. HES Marker determines your most effective advertising texts and keywords for you and enables you to get positive feedback from your target audience. Grow your business with Google ADS Ads, the fastest way to reach Leads out of millions of users.

Social Media and Digital Marketing

We know how to use digital media to create exceptional brand experiences. People expect technology to help them interact with a brand, but they don’t want the complexity of the technology to get in the way.

Our approach to the digital world; ensuring that the background technology is virtually invisible to the user while creating the perfect experience.

Social media management has become the most important tool of digital marketing for brands, no matter if your company provides services in the sector, it must be on a social media platform to interact with your customers.

Content Production

Content is the treasure of digital marketing. The more accurate and effective you make the use of content, the more returns there will be. Content marketing on social media consists of different dynamics. It is necessary to plan content management according to user behavior analysis according to the qualifications of the social media platform.

Fun, sincere, natural content that appeals to the target audience attracts much more attention on social media. Social media content marketing is planned with different dynamics according to the characteristics of the social media platform. For example, Facebook or Instagram content will be different. Social media content marketing is a professional-demanding business.

Ad Management

Advertising on social media with a certain budget is called social media advertising. Usually, agencies that have developed themselves on social media provide this service. Getting a professional social media advertising service both gives you more effective feedback and enables you to use your budget efficiently.

We may create and manage these ads for you to access more people for your social media posts, to engage more, to gain new likes and followers, or to provide new visitors directly to your website. In social media ads, we can create ads that give you positive feedback by showing your ads only to your target audience without wasting your budget.

Social Media Calendar and Planning

We plan content on a monthly basis in line with the social media identity determined for your organization or business.

We make content plans for future periods ready to share as filtered and approved by you.

We create special content related to your organization and business about current issues (solar eclipse, an interesting event worldwide, great successes in the country, etc.). With these contents we call real-time, we attach importance to your brand reaching much wider audiences and not staying away from the topics discussed on social media.

Web Visual Design and Software Suitable for Corporate Identity

A properly created web design can turn into a powerhouse for your business. Unfortunately, many website designs only have style but missing other important points. As HES Marker, we know that three important features must be housed in the heart of a good website.

  • business goals,
  • target audience,
  • online marketing.

We want you to have the right design while you succeed online. HES Marker works with businesses, government agencies and third sector organizations to create websites and web applications that look good and produce results.

Our experienced staff who have designed websites for more than ten years adopts a consulting approach by listening to you to make sure which design will be more suitable for your industry.

Our experienced staff who have designed websites for more than ten years adopts a consulting approach by listening to you to make sure which design will be more suitable for your industry. Our web development service provides customers with web sites and web applications. The main points we focus on the websites we create and design are;

Appearance

Having an impressive landing page is very important. With the first impression visitors receive, we ensure that they become potential customers.

Web Content

An effective content strategy for a website is crucial to ensuring that visitors stay and return to your website. We produce the best content that reflects the ideas and purpose of your business in consultation with you.

Website Usability

Another point that we really care about is the ease of accessing your site. We design every website as user-friendly.

Functionality

The website is a one-way interaction, so each component should work fast and accurately. A delayed or poorly structured website will disappoint your company and also annoy users.

Responsive Websites

A current website should be responsive to each device. Today people are mostly on the move. That’s why they prefer to check their website on their mobile phones. We create device responsive designs so that your customers can browse your website comfortably on the go.

Search Engine Optimization

Each website must be made visible. Once a website is completed, it is very important that it rank high in search engines. This requires regular updates and considerable effort. Our SEO services provide proven results.

Website Maintenance and Update

Most site owners think there’s not much to do once the website is up and running. But this is a flawed approach. Because search engines regularly check whether sites are active and up to date. If, after finishing your site, your site is not touched over time, such as edits and content updates, the search engine will perceive your site as‘ dead ‘. In this case, your site may experience decreases in ranking.

Our Works within the Scope of Annual Maintenance and Update Service

  • Detecting errors and deficiencies with site analysis
  • Correcting non-symmetrical design and page disorders
  • Sharing all kinds of content in accordance with the site design
  • Updating banners on the website
  • Making the site compatible with all platforms such as mobile and desktop
  • Updating content such as text, images, audio, video on the site
  • Improvements for quick opening of the site and smooth transitions between site pages
  • Adding or removing social media plugins on site pages

The studies listed above are examples for site maintenance and update and we can duplicate these examples. In addition to these maintenance and update works, there may be different needs specific to your site. We produce effective solutions to these special situations with our experienced staff.

In addition, cyber attacks are a situation in the digital world. Unfortunately, it is a situation that every Internet user may encounter and requires taking precautions. Cyber attacks threaten e-commerce sites in particular. 1,692,320 malware attacks were launched in Turkey in 2020 alone. In Turkey, where there was an 81% increase compared to 2019, there were 3 malware attacks per minute. Considering these risks; every layer and stage of websites should be protected by special firewalls. Firewalls that need to be regularly renovated provide your website, company reliability, and your company’s security. 

Management of Online Market Research

Market research is generally the first step in transforming the idea of a product or service into a market-acceptable business. Market research on a new product or service usually begins with an important step called Market Validation. Market validation means conceptually testing the service or product in the target market. In other words, instead of producing a real product or providing a service and then measuring it in the target market, first hypotheses and concepts related to the idea of the product or service are evaluated. The same methods and methods apply to online market research.

Successful market verification methods

Market verification questionnaire and opinion discussion should answer 3 questions:

  1. Who is the target market composed of? Competitor analysis
  2. Is the idea of a product or service in demand and accepted?
  3. How much money are people willing to pay for it? Purchasing habits.

Marketing Strategy And Management

International Fair Consultancy

Fair participation is an important promotional tool that enables companies to communicate at a high level. The fair environment also provides a sense of reality that other marketing methods cannot fully provide. Along with the detailed company image that the participant company wants to draw, the possibility of personal communication creates mutual interaction.

Our primary goal is to direct our clients to the right fairs in literary markets and to ensure that our participating companies contribute most effectively to the domestic market and Turkish exports.

They participate in fairs not only by targeting sales, but also mostly with the aim of increasing the information about their importance better understood today, learning the acceptance status and export capability of their products in international markets, getting to know their competitors and competitor products, obtaining new customers by strengthening their relations with old customers, spreading marketing policies in terms of price quality and service services, promoting their new products, finding representatives abroad or establishing a distribution network.

It is the right decision to participate in international fairs for companies that want to market their products abroad. For this purpose, it is necessary to decide which fair will be more appropriate by conducting a preliminary research in the first stage. In the selection of the fair to be attended by the company, criteria that determine the international nature of the fair such as the number of participants and visitors by years, the increase or decrease in these numbers, the rate of foreign participants and visitors, and the size of the fair in square meters should be taken into consideration. At the decision stage, if it is possible for the company to visit the fair it intends to attend, it is also beneficial to visit in advance.

Public Relations

Although it is seen that companies perform this service in-house, HES Marker advertising agency will add value to your brand with the strategies developed by real professionals.

When we look at the last decade, it is seen that Google also has a strong media profile. Press services give your brand a very important development chance. In this way, your commercial value will become more visible on the Internet.

How Can Your Brand Benefit From Public Relations?

The three main elements of PR service are; brand, reputation and sales.

Good media relations can raise a company’s brand awareness. But brand awareness alone can be good or bad. A good PR practitioner therefore focuses on reputation management. Where brand awareness alone does not leave the desired impression, we can help change the perceptions of customers and other stakeholders by building strong reputation management.

Media relations can increase sales at the same rate. Both directly by raising brand awareness and indirectly through the reputation created. We increase the visibility of your brand on the internet by means of special methods except searches made by special brand writing. This endpoint has a very complex procedure. Therefore, there is a special SEO PR page on our site.

A good public relationship management campaign is such that simple marketing communication cannot provide; your mission, your vision and your values ​​will convey the chance to transmit to the other party.

Digital Marketing

SEO and Google Ads Management

With Google AdWords, you can reach more potential customers by offering the products or services your business offers to your customers. It is inevitable to choose ad models that suit your business from different ad models offered by Google ADS, and to achieve success with accurate budget management, audience and conversion rates. Google Ads is a structure that needs to be continuously analyzed and variable strategies applied. In parallel with Google Ads, many services such as Google Analytics, Google Merchant Center (E-Commerce), Google Search Console can work in parallel, and working with Professional Google Ads Ad Experts will provide your business with high conversion. Google Adwords ads  are the most important link in which you will collect the results of your digital marketing strategy and work. 

If you want to be able to serve an ad effectively in the Google search engine, you need to transfer the right campaigns correctly to your audience. With Google ADS, you’ll be able to see how things are progressing step by step with well-structured ad sets, accurate targeting, competitor analysis, and regular data reading. HES Marker determines your most effective advertising texts and keywords for you and enables you to get positive feedback from your target audience. Grow your business with Google ADS Ads, the fastest way to reach Leads out of millions of users.

Social Media and Digital Marketing

We know how to use digital media to create exceptional brand experiences. People expect technology to help them interact with a brand, but they don’t want the complexity of the technology to get in the way.

Our approach to the digital world; ensuring that the background technology is virtually invisible to the user while creating the perfect experience.

Social media management has become the most important tool of digital marketing for brands, no matter if your company provides services in the sector, it must be on a social media platform to interact with your customers.

Content Production

Content is the treasure of digital marketing. The more accurate and effective you make the use of content, the more returns there will be. Content marketing on social media consists of different dynamics. It is necessary to plan content management according to user behavior analysis according to the qualifications of the social media platform.

Fun, sincere, natural content that appeals to the target audience attracts much more attention on social media. Social media content marketing is planned with different dynamics according to the characteristics of the social media platform. For example, Facebook or Instagram content will be different. Social media content marketing is a professional-demanding business.

Ad Management

Advertising on social media with a certain budget is called social media advertising. Usually, agencies that have developed themselves on social media provide this service. Getting a professional social media advertising service both gives you more effective feedback and enables you to use your budget efficiently.

We may create and manage these ads for you to access more people for your social media posts, to engage more, to gain new likes and followers, or to provide new visitors directly to your website. In social media ads, we can create ads that give you positive feedback by showing your ads only to your target audience without wasting your budget.

Social Media Calendar and Planning

We plan content on a monthly basis in line with the social media identity determined for your organization or business.

We make content plans for future periods ready to share as filtered and approved by you.

We create special content related to your organization and business about current issues (solar eclipse, an interesting event worldwide, great successes in the country, etc.). With these contents we call real-time, we attach importance to your brand reaching much wider audiences and not staying away from the topics discussed on social media.

Web Visual Design and Software Suitable for Corporate Identity

A properly created web design can turn into a powerhouse for your business. Unfortunately, many website designs only have style but missing other important points. As HES Marker, we know that three important features must be housed in the heart of a good website.

  • business goals,
  • target audience,
  • online marketing.

We want you to have the right design while you succeed online. HES Marker works with businesses, government agencies and third sector organizations to create websites and web applications that look good and produce results.

Our experienced staff who have designed websites for more than ten years adopts a consulting approach by listening to you to make sure which design will be more suitable for your industry.

Our experienced staff who have designed websites for more than ten years adopts a consulting approach by listening to you to make sure which design will be more suitable for your industry. Our web development service provides customers with web sites and web applications. The main points we focus on the websites we create and design are;

Appearance

Having an impressive landing page is very important. With the first impression visitors receive, we ensure that they become potential customers.

Web Content

An effective content strategy for a website is crucial to ensuring that visitors stay and return to your website. We produce the best content that reflects the ideas and purpose of your business in consultation with you.

Website Usability

Another point that we really care about is the ease of accessing your site. We design every website as user-friendly.

Functionality

The website is a one-way interaction, so each component should work fast and accurately. A delayed or poorly structured website will disappoint your company and also annoy users.

Responsive Websites

A current website should be responsive to each device. Today people are mostly on the move. That’s why they prefer to check their website on their mobile phones. We create device responsive designs so that your customers can browse your website comfortably on the go.

Search Engine Optimization

Each website must be made visible. Once a website is completed, it is very important that it rank high in search engines. This requires regular updates and considerable effort. Our SEO services provide proven results.

Website Maintenance and Update

Most site owners think there’s not much to do once the website is up and running. But this is a flawed approach. Because search engines regularly check whether sites are active and up to date. If, after finishing your site, your site is not touched over time, such as edits and content updates, the search engine will perceive your site as‘ dead ‘. In this case, your site may experience decreases in ranking.

Our Works within the Scope of Annual Maintenance and Update Service

  • Detecting errors and deficiencies with site analysis
  • Correcting non-symmetrical design and page disorders
  • Sharing all kinds of content in accordance with the site design
  • Updating banners on the website
  • Making the site compatible with all platforms such as mobile and desktop
  • Updating content such as text, images, audio, video on the site
  • Improvements for quick opening of the site and smooth transitions between site pages
  • Adding or removing social media plugins on site pages

The studies listed above are examples for site maintenance and update and we can duplicate these examples. In addition to these maintenance and update works, there may be different needs specific to your site. We produce effective solutions to these special situations with our experienced staff.

In addition, cyber attacks are a situation in the digital world. Unfortunately, it is a situation that every Internet user may encounter and requires taking precautions. Cyber attacks threaten e-commerce sites in particular. 1,692,320 malware attacks were launched in Turkey in 2020 alone. In Turkey, where there was an 81% increase compared to 2019, there were 3 malware attacks per minute. Considering these risks; every layer and stage of websites should be protected by special firewalls. Firewalls that need to be regularly renovated provide your website, company reliability, and your company’s security. 

Management of Online Market Research

Market research is generally the first step in transforming the idea of a product or service into a market-acceptable business. Market research on a new product or service usually begins with an important step called Market Validation. Market validation means conceptually testing the service or product in the target market. In other words, instead of producing a real product or providing a service and then measuring it in the target market, first hypotheses and concepts related to the idea of the product or service are evaluated. The same methods and methods apply to online market research.

Successful market verification methods

Market verification questionnaire and opinion discussion should answer 3 questions:

  1. Who is the target market composed of? Competitor analysis
  2. Is the idea of a product or service in demand and accepted?
  3. How much money are people willing to pay for it? Purchasing habits.